SEK DESIGN (a division of SEK & GREY, which is a division of GREY GLOBAL) came up with this stunning commercial featuring Finnish Figure Skating Champion (photo: left) Kiira Korpi (Olympics 2008 contender) for their client VALIO, which they call “the largest dairy company in Finland,” and “the market leader in all key dairy product groups and a world-class pioneer in developing functional foods…The Valio Vanilla brand was successfully launched in the indulgence category, with the message ‘Remember to pamper yourself’. The design emphasizes the features characteristic to the brand and its products: deliciousness, softness and indulgence.”
Doesn’t this commercial just make you want to run right out and buy some Valio Vanilla ice cream? Well, you just might be able to find it in your home town. Valio has subsidiaries in over 60 countries worldwide!
In the USA, Finlandia Cheese (a Valio subsidiary) products are sold at Costco. Don’t know about the ice cream. But if you go to the FC website, you can download a coupon and save $1 on your next purchase! And hey – if you’re really keen – send the Valio CEOs an email and badger them to market the product in your neighborhood!!! OR NOT!
Minna Parikka, whose shoes and bags have a worldwide market - 10 countries and 4 continents - is probably the youngest, and certainly one of Finland's most successful fashion designers. At 28, she is just beginning to build her empire!
How did she climb to these dazzling heights?
Minna admits to having had a “footwear fetish” from the age of 15. By the time she was into her early teens, her career path was clear. Success, however, didn’t come without effort and application. She studied footwear design in the UK and with the growing success of her ‘Minna Parikka’ line (launched in 2005), she continues to travel around the world seeking inspiration for new designs.
“From sweet and girly flats to glamour-girl wedges”, says Minna, “ to mile-high heels for the naughty seductress, there’s something for every leading lady. Get ready to fall in love”.
Minna Parikka's collection is available on her web boutique.
Video Gem: http://www.youtube.com/watch?v=EaF1O6kq6SI
(Minna Parikka Shoe A/W 2008 Collection)
